CORE FUNCTIONS OF ADVERTISING !!!!!
The common reason of advertising has gotta be of that brands will get publicity, I mean how else can the brand's target audience be aware of their products and services?Advertising is considered to be a massive advantage to new or small brands coz people don't know they exist, therefore those developing brands can reach their target audience and let the public know who they really are. Let's be realist now,would you buy"foereeya"(does not exist)if you came across it in a store?obviously your first thought would be "what on earth is foereeya?"and why is that?because you never heard/seen it before and that is where advertising comes in.....CREATING AWARENESS/PUBLICITY!!!!
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SECONDARY FUNCTIONS OF ADS!
Although there are many importance which might be that brands are enable to market their products and services in easy and quick ways via mass medias and social networks. Its clear to me that advertising actually has ways of increasing the brand's profits and promoting sales. Let's just face it, brands that don't use advertising ARE DIGGING THEIR OWN GRAVES. Though advertising costs a fortune but it is set to be a good investment for a brand's survival, surely you just cannot expect people to buy your product that they have never seen or heard of and i know for a fact that i would not buy one
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hola ntwana.advertising is one of the most expensive method of marketing a brand and persuade audience to buy their products.company dont use adcertising is like a dog without teeth as they will not be recognised and production will not be able to sell their products.
ReplyDeleteand now organisations are learning to take advantage of the power of online advertising to reshape their relationships with their costomers and other important audiences, and remember Pushy that not only does advertising make a company's newly launched product known to the target audience, it also creates a favourable image for the brand, which is also of huge importance in the industry.
ReplyDeleteAdvertising is very necessary, but can be a bit tricky at times. For example, we have seen the recent ads of the new washing powder Arail, right? They have billboards everywhere. However, their message isn't any different to the one communicated by OMO or Surf. The all claim to remove more stains than the other, but because we are all used to using OMO, no matter hoe good they claim their product to be, we will not change...unless OMO gives us a reason to drop it.
ReplyDeleteAdvertising is the most powerful resource to use especially in marketing the products and getting your message out there.
ReplyDeleteHeita Prince, lol thank you for your practical example. A brand without advertising is just digging its own grave because it is certainly going nowhere.
ReplyDeleteMulanga very strong points you are said right there. We know how important brand image is because it is the perceptions that count as well to keep a brand on top of its game, performing all this with the help of us(PRPs) surely
ReplyDeleteMandisa competition is tight out there and I totally agree with you but you know that one of our former lecturers usually said there isn't any band loyalty and I strongly believe that the new washing powder will reach to the top just like our OMO, it wasn't the first washing powder but its where it is today because of the help from good advertising and good PR team it has.
ReplyDeleteVery true sister Lerato, it just illustrate the power of PR in advertising hey
ReplyDeletea brand without advertising is nothing how will people even know about your product .But its also all about competitions these days
ReplyDeleteVery true Andronicca, I think that is one of the reasons why advertising exist because competition is tough out there and brands need that platform which in this case is advertising to show publics what they can offer them that no other brand can offer.
ReplyDeleteThe reason products and serviceas are known is because of advertising therefore advertising plays a very important role in branding products and sercices.
ReplyDeletei agree with Mandisa, advertising is good for any brand but the it can't be any form of crappy ad, creativity can take the brand far.
ReplyDeleteBrand advertising is essential in order for your brand to be well known and to incerase sales
ReplyDeleteOrganisations need to position, and sell products and services to customers, that is why it is so important to advertise.
ReplyDelete@nhlanhla that is true hey i mean look at coca-cola
ReplyDeleteNonsike yes sister but that is wirth the try for a brand.
ReplyDeleteMapaseka very as that is the main fuction of advertising.
ReplyDeleteEra just to the right target publics
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