BRANDS' USAGE OF ADVERTISING
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| source: googleimage.com |
I guess it's clear to any mature human being that bands use advertising to strengthen and alter a brand's imagine. I personally think that advertising is the best channel for a brand to survive and get to the top. It makes sense though in such a way that advertising creates a distinctive and a very lasting brand image that consumers will be able to remember and be able to associate positive values with. Advertising reaches a large audience by positioning and keeping a brand at the top of our minds as consumers.
LEADING BRAND
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source: www.googleimage.com
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Coca-cola is known to be the biggest brand in the entire world with more than 100 years experience in advertising. It grew to become what it is today and made it to the top leading brand in the world, simply because of its partnership with advertising to create an appealing brand personality for themselves. Coca-cola has and is still using advertising as their main source of its success, through the print media, online advertising, press, digital, broadcast and outdoor.www.coca-cola.com. I mean Coca-cola has done it all which led them to their amazing performance and always on top of their game. The brand sponsors major events such as Football matches which serve them as creating publicity to the large diverse audience watching the match live as well as those watching in the comforts of their homes and various places of watching the match. Just to wrap it up, I have no doubt that brands' survival and success lies in the hands of advertising.
nice blog! it is important for brands to advertise in the mass media to gain brand awareness and preferences,also to reach out to the broader audience. advertising is important whether is to promote a product or to create awareness. brands that uses advertising effectively creates a strong brand name for themselves e.g coke,Nandos,Nike etc.
ReplyDeleteThank you.I have to agree with you and that under-developing and developing brands can learn so much from those top brands you mentioned for making their way to the top.
ReplyDeletethis is very true! a brand would not survive in this competetive market without any form of advertising. Even the big brands like Coke still choose to advertise regardless of the size of the franchise and all organizations etc should follow in these footsteps
ReplyDeleteYes Lindo,I like what you said about Coke still sticking to advertising though it is one of the leading brands in the world, just shows how advertising is a NEED to every brand,despite it's.
ReplyDeleteorganisations are nothing without advertising these days because media has a very huge influence to people.
ReplyDeleteI agree advertising plays a huge roll in growing brand equity no wonder Coke the biggest brand in the world spend millions of rands in advertising every year.. but if I may add advertising will not do it alone that is where PR comes in to finish it off. Thank you for the informative post Puseletso
ReplyDeletehiiiiiiiiiiipushy advertising is the best vihicle to many companies to market themselves to their target market.without advertising company is like a phantom.
ReplyDeletei strongly agree with you, advertising is the mother of success, each and every organisation, big or small, relies heavily on this practice, it is the only and only way to get on top and stay on top. fascinating blog indeed
ReplyDeleteI have to agree with you Lerato even though it costs a fortune but it is a need.
ReplyDeleteThank you Sipho for raising that issue, I totally agree with you, advertising getting help from the PR team all together makes advertising a success.
ReplyDeletelol my point exactly Prince, no advertising means no publicity for your brand at all.
ReplyDeleteThank you Mulanga, that is very true hence I used Coke as the leading brand around STILL using advertising to show how size of the brand does not matter.
ReplyDeleteadvertising is what make your brand what is today e.g. coke like if they did advertise they brand no one would have been interested to even buy coke
ReplyDeleteAdvertising is an art,science and a profession. All essential for a brand?organisation
ReplyDeleteThat is very true Andronicca, it just shows that advertising is indeed a need to every brand.
ReplyDeleteYes Toka with the help from the PR team as well not just the advertising team.
ReplyDeletegreat read puse
ReplyDeleteA lot of poeple understand and respect the power of advertising that qualifies it to be the number strategy of getting your brand known by your target publics.
ReplyDeleteTrue indeed through advertising brands get to be aknowledged and recognised.
ReplyDeleteAdvertising is the most important tool in building a great brand.
ReplyDeleteso true..advertising create brand awareness.like lindikuhle said if big companies like coke still advertise,small busineses should follow their example and do the same
ReplyDeleteyes advertising makes the brand to be known. we wouldn't be familiar with most brands if it wasn't for advertising
ReplyDeleteyup, GOOD advertising is to key to any brands success!!
ReplyDeleteIt is important for brands to advertise or market themselves so that even people who were not aware of those particular products can know about them and be aware of them.
ReplyDeleteBrands need to advertise themselves itself so that people will know about it.
ReplyDeleteyes that is the only way we could be exposed to various types of brands
ReplyDeleteYou spelled "BRANDS" wrong on you first sentance, "BANDS". . .Just a point of correction.
ReplyDeleteWe come across the different types of advertisements in our day-to-day life. They have invaded every aspect of our day to day dealings, our conversations, our thoughts and to a certain extent control our behavior as customers and consumers of goods and services.
Attractive advertising increases the demands of public which directly boost sales of the brand.
In terms of television, people do not get to see all the ads that play during an ad break, some people tune to other channels because they avoid ad breaks, so I think for television, advertisements of brands will not create much impact.
ReplyDeleteyes Era plus television is traditional media which is not really used these days.
ReplyDeletethat is very Thabang, that is one thing advertisers need to consider
ReplyDeletevery true Tlholo and thank you for the correction.
ReplyDeleteyes sister so that our brands can be knoen worl wide.
ReplyDeleteecactly mbali, one of advertising's function is vretae awerness to publics can buy your products and services.
ReplyDeletelertao brand awareness sister.
ReplyDelete@Elritha and Nonsikelelo thank you for those comments and that the only way to a brand's survival.
ReplyDelete@Sabera thank you sister....@Una,Angeland nhlanhla that is very true and thank you for raising that issue here.
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